Embrace Your Curves is a campaign targeting kids and teens with scoliosis. This project helps children (ages 9-15), especially those struggling to adapt their lifestyle and confidence levels, to feel body positive on the inside and out. The concept illustrates how scoliosis can be part of an individual's personality and identity. The bright colors, shapes, and handwritten font were chosen to catch the eyes of kids in a dull waiting room.
Embrace Your Curves Campaign
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